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Chesapeake Bay Outward Bound School (CBOBS)

$5M Regional Capital Campaign Planning

The Challenge:

CBOBS was preparing to double its impact by 2030—reaching 10,000 youth annually across Baltimore and DC—and needed to design and activate a multi-year, $5M capital campaign following a historic $2M lead gift from the A. James & Alice B. Clark Foundation.

What We Did:

  • Conducted deep-dive audit of fund development infrastructure and CRM (Salesforce)
  • Engaged stakeholders through interviews and discovery sessions
  • Created comprehensive campaign roadmap with distinct workstreams
  • Redefined organizational narrative connecting mission to youth mental health, educational equity, and workforce readiness
  • Developed strategic prospecting plan to mobilize board network and activate new donors
  • Optimized internal systems and provided team training

Results:

  • Foundation laid for CBOBS's most ambitious fundraising initiative to date
  • Sharpened narrative aligned with 40th anniversary and DC campus launch
  • $5M campaign roadmap with clarity and confidence
  • More engaged board and staff
  • CRM optimized for strategic engagement
  • Positioned for transformative investments in youth scholarships, campus infrastructure, and curriculum innovation

Services Used:

  • Strategic Leadership Services
  • Fundraising Consulting & Fund Development Planning
  • Capital Campaign Development
  • Recruitment
  • Temp Staffing Support
  • Board Training and Systems Audit & Implementation

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