National AIDS Memorial

“Change the Pattern” Southern U.S. Campaign

The Challenge:

The National AIDS Memorial needed a comprehensive multi-state funding strategy for their Southern U.S. campaign addressing rising HIV/AIDS rates in areas most affected by health inequities, with Gilead as lead sponsor and Cheryl Lee Ralph as national spokesperson.

What We Did:

Co-developed targeted prospect list (70+ local and national prospects)
Created pitch materials, backgrounders, concept papers, and proposals
Facilitated key meetings and led contract negotiations
Positioned campaign for maximum visibility through DEI and social justice lens
Worked directly with CEO and COO to envision partnership opportunities

Results:

Secured new corporate sponsors: Bank of America, Blue Cross Blue Shield, CVS Health, Chevron, and Entergy
Renewed existing partnerships at higher investment levels
Developed multi-state roadmap for community engagement
Significantly expanded Memorial's reach into underserved communities

Services Used:

National AIDS Memorial

“Change the Pattern” Southern U.S. Campaign

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